Geobeats

May 27, 2009

VFM Leonardo Reduces Costs of Online Merchandising for Hotels with VNetwork™ and Unique GeoBeats Video Production Packages

Rockville, MD, May 27, 2009 - VFM Leonardo, leader in online visual content distribution for hotels, today announced its partnership with GeoBeats, award-winning online video production company. GeoBeats will be producing high-impact videos for distribution across VFM Leonardo's VNetwork - the largest online visual content distribution network for the global travel industry. This agreement makes it affordable for hotels of all types and sizes to get engaging videos that drive consumer action produced and displayed in front of active online travel shoppers.

GeoBeats' ability to produce short, informative, narrative video content combined with VFM Leonardo's distribution capabilities ensures that hoteliers effectively engage prospective guests on as many travel websites as possible. Studies prove that Internet users watch and will continue to watch online video, but more importantly, online video encourages consumer action and influences purchase decisions. Further, displaying hotel videos to prospective guests increases the likelihood that they will book.

  • Two-thirds of Internet users watch online video ads (eMarketer, 2008)

  • More than four out of five Internet users will watch online video ads in 2012 (eMarketer, 2008)

  • 64% take some action after seeing an online video ad (TNS, 2007)

  • 89% of travel shoppers indicate that video influenced their travel decisions (PhoCusWright, 2008)

  • Online travel shoppers who view video are 89% more likely to book than those that view photos only (VFM Leonardo Online Study, 2008)

Exclusive VFM Leonardo-GeoBeats Video Packages start as low as $229.00 per month and include video production, a license to the VBrochure™ Ultra Premium Online Hotel Merchandising System and distribution to thousands of online channels in VFM Leonardo's VNetwork.

  • GeoBeats Standard Video Package includes production of a 60 second video with background music and supers and is ideal for limited service hotels that want an affordable way to showcase their hotel's unique features using a video that inspires travel shoppers.

  • GeoBeats Premium Video Package includes production of a 60 second video with an interview or professional voiceover, background music and supers and is highly recommended for both limited and full service hotels that want to showcase their hotel's unique features using a video that speaks to travel shoppers' emotions.

  • GeoBeats Ultra Premium Video Package includes production of a 120 second video with an interview or professional voiceover, background music and supers and is the package of choice for full service hotels and resorts that have many unique features and amenities to showcase using video that increases travel shoppers' perceived value of the hotel.

"Our videos are no-nonsense when needed, off-beat and quirky when wanted - and always compelling, informative, and persuasive. We partnered with VFM Leonardo because they're the recognized leader in visual content distribution for the travel industry. By leveraging their distribution capabilities, our high impact video ads can help hotels engage prospective guests during the travel planning process and increase their bookings. With low production costs and high visibility, these video packages have potential for high ROI," states Ashish Khurana, CEO, GeoBeats, Inc.

"We're the leaders in visual content distribution for the travel industry, GeoBeats is an expert in travel video production, it only seems natural that we join forces to offer hotels the most value from their investment in online video. By partnering with GeoBeats, we're offering customers more than just low-cost video productions at a time when marketing budgets are tight, but more importantly, we ensure that their videos are seen by millions of in-market travel shoppers on thousands of online channels," states Paolo Boni, CEO, VFM Leonardo Inc.